?To celebrate their partnership with the Champions League, crisp brand Lay’s have launched a new international campaign alongside Lionel Messi, Paul Pogba and Lieke Martens.
The ad starts with the a bloke who looks like a mix of Adam Driver and Shia Labeouf opening a not inconsiderable bag of crisps (Lay’s, obviously, that’s the point) in his seat, and every head turning on a swivel towards him. Kind of like the human monster who gets sweets with individual crunchy wrappers for the cinema and only eats them in the quiet dialogue bits.
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From there, havoc. Obviously. Except instead of all trying to beat the snot out of the lad who’s ruining the quiet bits (i.e. most of) Portrait of a Lady on Fire, they’re all trying to get crisps off this other fella.
Messi called it a ‘pleasure’ to be part of the advert, and Pogba added: “I was thrilled to be involved in the Lay’s football campaign for the first time. It’s a fun, upbeat advert, and I love the music that’s playing over it. I even break out in a little dance when I’m the first to get my hands on a chip!”
It’s true. He does. His hair looks magnificent.
Martens, whose Barcelona side will face off against Atletico Madrid in the quarter-finals of the women’s competition when it returns this month, added: “Filming the Lay’s advert was a great experience. I love Lay’s spirit of fun and joy which I see truly connect to football. I’m excited to be a part of the wider campaign as well and I really hope fans enjoy it.”
Fans can also check out some behind-the-scenes footage and keep up to date with any other releases online using #LaysUnited.
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